Google Analytics

The numbers behind your site, finally in plain language.

1Presence reads GA4 like a careful analyst — across reports, across periods — and gives you the brief you would write yourself if you had the afternoon. Read-only: it can look, never change.

GA4 has the answers. The interface just hides them.

What it actually does

  • Ask what changed last week — and why. Sessions up, conversions flat, one source quietly carrying half the traffic — 1Presence reads across the report and tells you the story the dashboard only hints at, with the source data to back it.
  • Find what is underperforming for what it should do. It compares pages against their purpose — landing pages by lead rate, posts by depth of read — and surfaces the ones that look healthy but are not pulling their weight.
  • Understand traffic sources without a spreadsheet. Which channel actually drove signups this quarter, where your best-converting visitors come from, which referral crept up unnoticed — answered in the same breath, not three reports later.
  • Compare two periods like a human would. Not just "−12% year on year" — it reads both periods, notices what changed in your pages and campaigns, and tells you what is a real trend versus a calendar artefact.
  • See what is happening right now. A realtime view of who is on the site this minute and what they are doing — useful the moment a campaign or a post goes live.

Try asking

Your GA4 data, in conversation:

What changed on the site last week versus the week before?

Reads both periods and explains the real movements, with the numbers.

Which channel actually drove signups this quarter?

Pulls conversions by source and names the channels that earned them.

Which blog posts get read but never convert?

Compares engagement against conversions and surfaces the gap.

How many people are on the site right now, and where from?

Returns a realtime snapshot of active users and their sources.

Privacy and access

Connection is through Google's own login. Access is strictly read-only — 1Presence can run reports across the GA4 properties your account can see, and cannot create, change or delete anything. There is no write surface at all.

The token is stored in encrypted secret management and revocable in one tap. A note on scope: this connector reads GA4 properties; older Universal Analytics properties are not supported, as Google has retired them.

How access works

A careful read of GA4 — and only a read.

Ask what changed and why, find the pages that underperform, and understand where your traffic really comes from. Read-only across your properties: it analyses, it never alters.

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